Staying relevant is getting difficult nowadays. Gone are the days when social media profiles and websites are enough to drive click-throughs. Businesses and entities need to raise the ante to stay afloat in a cut-throat competition to secure clients.
If you’re here, I’m sure you already know what a Google Knowledge Panel is. But just in case you need a further reading, here’s a blog post detailing what it is and how I got mine.
This article, however, shows a different approach on how to get a covetous Knowledge Panel. Per the title, I’m going to show you how to “instantly” achieve that. Yes, this is not a clickbait-y post at all. Everything from this post is based on my own experience. Just a quick note, though: When I say “instant,” it could take up to two to four weeks or more. We SEO folks already know how difficult it is to be granted one, so the timeframe I mentioned can be considered “instant.”
Without further ado, here’s how you do it.
First Things First
The easiest way to be granted a Knowledge Panel is to . . . create a Wikipedia page. Yes, that’s correct. It is as simple and grueling as that. I’m not here to teach you how to write a Wikipedia article, though. Honestly, I found it taxing and confusing, and I think I am not the best person to explain how things work in Wikipedia. Hence, you can read this helpful blog post on the basics and the writing guidelines instead.
Last November, I created a Wikipedia page for my best friend, Omar Palos, who is a rising Mexican actor. A novice as you probably are, I had to study how Wikipedia works by reading how-to articles and by perusing their strict guidelines.
When I found the courage to write an entry, I still had to consult more resources on what template codes to use and how to obtain them.
At last, after successfully writing my first article and submitting it for live preview—the article goes live within Wikipedia instantly, by the way—I had to wait for approximately seven days for an administrator to approve it for index by search engines. Right from its approval date, I was obsessively checking if something shows up for my keyword. I’ve read somewhere that Google apparently favors data scraped from Wikipedia. Thus, any information on Wikipedia gets picked up by their bots.
Fruit of Our Labor
Just when I thought of giving up, Google finally curated a Knowledge Panel for him after exactly three days of waiting—albeit just the barebones. If you’re in this stage of your Knowledge Panel creation, it pays to be patient. Wait for some time to let Google do the work of picking everything up from Wikipedia.
But since me and my friend can’t wait for it to be fully “functional” and “developed,” I claimed the Knowledge Panel for him and suggested some changes on it. Most of what I put there were accepted by Google since I used the his Wikipedia article as my primary source.
Since my friend is not as prominent as, let’s say, Leornado DiCarpio, the Internet doesn’t have enough coverage of him. Thus, this affected how fast Google worked on patching things up on my friend’s Knowledge Panel. The bottomline is, Google just needs to be “encouraged” to do its work sometimes.
So there you have it. Now that you already know how to “instantly” create a Knowledge Panel for yourself, I’m sure you’ll elevate your brand even more.
Let me know what you think of this post by commenting below; and if you found it helpful, don’t forget to share it.